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ATV, Motorcycle & SUV Dealerships:
Customer Appreciation Days (CAD):
This
program allows your dealership to perform customer service outside
of the showroom. Your customers will be taught how to use their
machines to its fullest capability safely and effectively. Since an
off-road excursion can be fun for the whole family, the inherent
risks to off-road driving should be stressed before the family jumps
into their vehicle and departs for the mountain trails. You can
provide your customers a place to learn and practice the techniques
under relatively safe conditions before wandering out too far
unprepared. This enables your dealership to develop a lasting
relationship with your customers, as well as encourage repeat
business.
During CAD's,
your customers will be introduced to something they may not have
otherwise experienced. They will be able to test their machines and
overcome obstacles which they never believed they could! These
outings allow you and your customers to gather in a picnic-like
environment where new products (vehicles, accessories, etc.) may be
introduced, or where you may encourage friendly competitions between
customers - or even between customers and your dealership's staff!
These CAD's also give you the opportunity to get to know your
customer in a non-threatening environment as you mingle and share
experiences.
Typical
CAD:
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8:00-9:00 |
Greet customers |
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9:00-9:45 |
Sit-down breakfast |
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9:45 |
Safety & Technique talk |
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10:00 |
Depart for skills course |
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10:15 |
Driver training school (for novices; intermediates and advanced
begin with trail ride) |
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11:30 |
Trail ride to lunch tent |
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12:15 |
Greet all groups for lunch |
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13:00 |
Depart for afternoon trail ride |
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13:00 |
Small group of VIP customers will compete for prizes |
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Competition includes winching competition (we supply vehicle) |
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And an Auto Cross course (customers vehicles) |
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16:30 |
Day concludes |
PAP provides:
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Experienced trail guides (1 per 20 vehicles)
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Professional driving instructor
-
101 skills course
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Catering (you decide the level)
-
Paragon trail maps for each vehicle
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Communications (for dealer
staff)
Some past
clients are:
- Land Rover
West Chester
- Land Rover
Willow Grove
- Land Rover
Cherry Hill
- Land Rover
Princeton
- NU Car Hummer
- James Hummer
- Land Rover
Parsippany
- All American
Jeep, Ltd
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